There are two types of consumers in this world of materialism: the spoon fed and the researched. They are both eager to find what they need in a store. They are both interested in having the consumer experience. They are both looking for things they need.
What’s the difference between the two? Spoon fed consumers walk into the store expecting someone to assist them in where to go and what model of a product is suggested for their need. Researched consumers have a general idea of the layout of where they are going and if they don’t—they figure it out with what they’ve researched. Spoon fed consumers walk into a store with knowledge of it only coming from social whispers like friends’ experiences and television commercials. They know that it’s a place they want to visit, but they don’t know much else. Researched consumers know exactly what they’re getting themselves into. They know whether to ask an employee for help or to gallivant into the store because of its self-serving atmosphere.
Take for example, IKEA. This store is a genius idea and insanely convenient to those researched consumers who have come to terms with the innovative layout of the Swedish furniture store. To spoon fed consumers, IKEA is a never ending labyrinth with no rhyme or reason as to why you must go up the escalator and then down the stairs to get to the section where you actually pick out your products.
Spoon fed consumers will go into a store with the intentions of walking around until they find something they might need; essentially shopping for no reason. Researched consumers are the hunters and gatherers of the consumer world. They know what they need; they go in and get out with that exact item. While spoon fed consumers might not always buy something, there is a higher chance that they will buy more than what they need versus the researched consumer. Why? Because like hippies, they let their souls do the searching.
It would seem that every shopping situation would change with what a consumer’s need is (i.e. a mattress, car, mp3 player) or what their budget and lifestyle is like. However, if you’re going to a store as consumer-experience specific as IKEA, please, do your homework. This former IKEA co-worker would appreciate everyone understanding that the “ENTRANCE” sign next to the only escalator in the building actually does take you to the entrance. Also, no, you should not take a stroller with your child hanging off the side diagonally up the escalator, it can be dangerous.
Are there any advantages to having a twitter for your business? #Duh. Generating chit chat about what your company is up to is important. It allows clients to interact with your company’s productivity flow; giving them the satisfaction of figuring out for themselves if your company is doing things the “right” way. Just remember that not enough updates mean that your company is too busy to worry about its customers. Conversely, too many updates could lead customers to believe that not much productivity is actually getting done; because most of the company’s time is spent publicizing what isn’t actually being worked on.
A new way of forwarding an email these days is “re-tweeting”. When a company re-tweets a client’s tweet, they are showing interest in the client’s process of their own. This could sequentially create the sense of “understanding” of the company to the client. On all social media platforms, life is a stage, and we are all staying online to broadcast either what we can’t purvey in person or what should be enforced. Notifying other businesses that your company is capable of meeting deadlines and reaching goals is a great marketing tool that isn’t too in-your-face, and more of an end-of-the-game-highlight.
Through all of this interaction, new business is created. A company can be optimized through twitter’s multiple tags and re-tweets. Through twitter, organic conversation is formulated. Keeping this line of communication open gives every company a small business feel—or a feel the company cares about the customer, which is what ultimately drives business to take place. Mentions from customers and/or clients on twitter show the audience that people enjoyed your business so much that they are willing to put their name on it in cyberspace. A mention is like a stamp of approval from the tweeter doing the mentioning and helps build credibility.
In the realm of twitter, every tweet is a prospect, and every player has a chance. May the best tweet of 140 characters or less be favorited the most.